The Next Step: User- and Location-Focused
“At present, the secondary applications that are being developed fall into two main categories: user-focused and location-focused. A good example of a user-focused app is wheredoyougo. This service provides a heat map visual of all of a user’s check-ins. Another, foursqpic allows users to upload pictures as part of the Foursquare Venue Tips section, supplementing simple text tips with visuals as well. These are great apps and certainly add to the fun and extend the functionality of the service. However, the real gains are coming in the location-focused apps.
So far, the most developed of these is placewidget, which allows owners of a location to promote, via a website widget, the “Mayor” of their location on their website. Until now, any real marketing revolving around Foursquare was offline, and had to be location-specific. By bringing the ability to market both their involvement in the Foursquare community and promote a loyal customer, this widget gives a lot more power to businesses looking to leverage this type of social networking.”