Não adianta pensar que é igual



Scott Dadich, diretor de criação da Wired, no mediabistro.com, sobre a diferença do design no papel e nos tablets, como iPad:
“The framework of magazine design is predicated on the fact of gluing two pieces of paper together. There’s a conversation that happens between those two—whether it’s text and image, or ad and edit, or image-image. There’s a relationship between those two. When you take that away, when you take away the spine, and you reassemble it under a piece of glass, what you’re left with is a series of panes, or canvases. That fundamentally changes the graphic design is initiated and implemented.”

iPhone e iPAd
“It’s going to be necessary to re-imagine the graphic design per the device. It wouldn’t have been OK in 1993 to have gone and scanned a page out of the magazine and then to use that bitmap as a piece of Web content because the designs and needs and uses of the Web dictated a series of design decisions. It’s the same case here. The needs and use patterns of the device will dictate a new set of graphic design rules and standards.”

perspectiva de design
“A big factor that we haven’t heard a lot about that we’re spending a lot of time on is type. As in print, quality typefaces and attention to typographic detail are undervalued. I’m excited to spend the time and energy on building new paradigms for how that type is going to work. That’s important for the length of engagement with the product. If you’ve got long-form journalism, if you’re asking people to read an 8,000 or 10,000-word story, you need to use tools that don’t wear people out. The easier and better the reading experience is, the more comfortable people will be spending long periods of time with the device, and that’s really what we’re aiming for.”

sobre touch screen
“Manipulation of the content through your fingers is what’s going to be so different. It’s one thing to have a mouse where you have a single point of control or contact. But you’re putting it through the filter of that mechanical device. You’re turning your actions into input into that machine. When you lose the mouse, you don’t have that filter between your actions and the engagement. It changes a lot of things.”

design para tablets
“The first thing I would say is: Don’t panic. It’s not as scary as it seems. There’s a ton of work and a ton to be learned, but the good news is that no one is really that far ahead of anyone else. We’re all learning this together—the device manufacturers, the software makers, and the content providers. And the answers that we think are pertinent today are going to change on a weekly, monthly, yearly basis. There really aren’t a lot of right and wrong answers here.

Number two: The storytelling methods that we use to make magazines today—the tools, the words, the pictures, the headlines that we all use—are every bit, or even more important going forward. It’s not a case where we’re dropping all of the things that we know and having to go learn a whole new language. It’s just using those tools in different ways and experimenting. And being willing to fail, and pick yourself up, dust yourself off, and try something else. Those are the big operating principles that are guiding us on a day-to-day basis.”

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