Archive for the ‘Pew Internet Research’ Category

Minoria que faz diferença

O percentual de uso de Twitter nos EUA pode parecer pouco, mas se avaliado do ponto de vista deleuziano (a minoria que faz a diferença), é algo a ser considerado.


Endinheirados são os mais conectados nos EUA

Do Pew Internet Research:

Analysis of several recent surveys conducted by the Pew Research Center’s Internet & American Life Projects find that there are key differences between those who live in households making $75,000 or more relative to those in lower-income households.

Some 95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared with 70% of those living in households earning less than $75,000.

Even among those who use the internet, the well off are more likely than those with less income to use technology. Of those 95% of higher-income internet users:

  • 99% use the internet at home, compared with 93% of the internet users in lower brackets.
  • 93% of higher-income home internet users have some type of broadband connection versus 85% of the internet users who live in households earning less than $75,000 per year. That translates into 87% of all those in live in those better-off households having broadband at home.
  • 95% of higher-income households own some type of cell phone compared with 83% in households with less income.

A new "apps culture"

Cell phones now permeate American culture. As they become more powerful as connected, multi-media, handheld devices, a new ecosystem of computing applications is being created around them. The emergence of this pervasive mobile connectivity is changing the way people interact, share creations, and exploit the vast libraries of material that are generated for the internet.

35% of adults have cell phones with apps
Of the 82% of adults today who are cell phone users, 43% have apps on their phones. When taken as a portion of the entire U.S. adult population, that means that 35% have cell phones with apps. This figure includes adult cell phone users who:
  • have downloaded an app to their phone (29% of adult cell phone users), and/or
  • have purchased a phone with preloaded apps (38% of adult cell phone users)
A “yes” answer to either question was sufficient to include someone in the apps population. Of course, many cell owners (23%) have both pre-loaded and downloaded apps on their cell phones.

(via Pew Internet)

Internet adoption in America, 1995-2010

According to our May 2010 survey, 79% of American adults use the internet (via Pew Research).

Americans spending more time following the news

Older adults and social media

Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year.
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools.  Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications—sharing links, photos, videos, news and status updates with a growing network of contacts.


Home Broadband 2010

Do Pew Internet

After several consecutive years of modest but consistent growth, broadband adoption slowed dramatically in 2010. Two-thirds of American adults (66%) currently use a high-speed internet connection at home, a figure that is not statistically different from what The Pew Research Center’s Internet & American Life Project found at a similar point in 2009, when 63% of Americans were broadband adopters. Íntegra.

Geração que compartilha informação

Interessante o resultado da pesquisa do Pew Internet Research. A íntegra está aqui

Where hyperconnectivity take us

Mobile Access 2010

Six in ten adult American adults are now wireless internet users, and mobile data applications have grown more popular over the last year.
As of May 2010, 59% of all adult Americans go online wirelessly. Our definition of a wireless internet user includes the following activities:
  • Going online with a laptop using a wi-fi connection or mobile broadband card. Roughly half of all adults (47%) go online in this way, up from the 39% who did so at a similar point in 2009.
  • Use the internet, email or instant messaging on a cell phone. Two in five adults (40%) do at least one of these using a mobile device, an increase from the 32% of adults who did so in 2009.
Taken together, 59% of American adults now go online wirelessly using either a laptop or cell phone, an increase over the 51% of Americans who did so at a similar point in 2009.[1]
Cell phone ownership has remained stable over the last year, but users are taking advantage of a much wider range of their phones’ capabilities compared with a similar point in 2009. Of the eight mobile data applications we asked about in both 2009 and 2010, all showed statistically significant year-to-year growth.